Loop's Zero Waste Platform Is Changing The Culture Of Disposability One Pint Of Ice Cream At A Time

Thursday, March 7, 2019

Ease, affordability, and convenience: these concepts that have quickly come to the forefront of the way that we operate and prioritize. Yet these priorities have come at odds with our growing environmental crisis, where individuals are starting to get curious about what they can do to lighten their environmental impact.

Many struggle to balance a sustainable lifestyle with the prevalence and ease of a culture reliant on disposable products.

Enter Loop, a new initiative pioneered by TerraCycle and a coalition of over a dozen brands including Unilever, P&G, PepsiCo, Nestle, People Against Dirty, Burlap & Barrel Single Origin Spices, and more, setting out to bring ease, affordability, and convenience to zero waste consumable goods.

Loop combines innovation, sustainability, and convenience, allowing consumers to easily integrate zero waste into their purchasing decisions . By shifting the onus of the packaging to the manufacturers, the customers are able to get better products for the same price, plus a deposit, with essentially no waste.

The implications are vast, and the program allows brands to innovate on both product and environmental solutions at the same time. For example, Unilever created minim, a reusable deodorant line that features Axe, Dove, and Rexona (called Sure in the UK and Degree in the US), for Loop. These three products currently reach over 1 billion people per year, and minim’s reusable container can be refilled up to 100 times. In addition to reducing waste, innovative packaging also leads to improved user experience. “The beautifully crafted design is minimal, compact and sustainable, offering a new consumer experience without any unnecessary materials,” shared Augusto Garzon, Global Brand Director, Deodorants at Unilever. Having already committed to ensuring their plastic packaging is reusable, recyclable, or compostable by 2025, Loop is helping push Unilever forward in their sustainability goals. “We believe Loop will complement our existing efforts to create a plastic system that works and a packaging system that is truly circular by design,” commented David Blanchard, Unilever’s Chief R&D Officer.

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Don't miss Loop's sessions at Packaged!

One of their first times speaking in Europe, Loop's General Manager for Europe, Laure Cucuron will be delivering a keynote session at the 8th Global Packaged Summit in Amsterdam (24 - 25 June 2019). See the agenda here.

In September, Loop's Vice President of Global Business Development, Anthony Rossi will be delivering a keynote at the American Packaged Summit in Boston (September 5 - 6, 2019). Find out more about his session "Ending Single Use" here.