Programme 2019

24-25 June, 2019; Amsterdam; the Netherlands

7:30 AM - 8:30 AM

Registration & Refreshments

8:30 AM - 8:40 AM

Chair’s Opening Remarks

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

Introductory remarks by the Chair in the plenary room

8:40 AM - 9:15 AM - Keynote

Research & Development

A Circular Future Now

Chris Daly, VP Supply Chain Strategy, Transformation and Sustainability, PepsiCo Europe and Sub Saharan Africa

  • What a circular future looks like – the PepsiCo perspective.
  • The challenges and opportunities to achieving that future
  • How we can make the future closer:
    • The partnerships we need
    • The action we can take now

9:20 AM - 9:55 AM - Solution Spotlights

New Materials & Commodities

Creating Packaging of the Future through Sustainable Design and Materials

Ilkka Harju, Packaging Design Director, Metsä Board

Design and luxury always go hand in hand. While creating a stunning packaging concept for an artisanal premium honey product it was crucial to create a design that reflects both the nature and purity of the product.  Renewable fresh fibre paperboard coming from sustainably managed northern forests creates an unforgettable consumer experience with its naturally haptic surface inviting consumers to touch and feel the luxurious product. Natural and pure paperboard meets the brand values of this premium organic honey product and strengthens the consumer messaging with a story visible on the packaging.

Innovation & Technology

From Design to Delivery; Innovations in the Packaging Value Chain

Peter Hulsmans, Business Development Europe, Esko Brand Solutions

Abigail Bruce, Marketing Director EMEA, Pantone

In this session, you will:
  • Understand key shopper packaging preferences on both the digital and physical shelf
  • Identify key packaging technologies to help increase speed-to-market, unlock creativity, and connect your team and suppliers
  • Find ways to integrate color in every stage of the packaging process

10:00 AM - 10:35 AM - Keynote

Innovation & Technology

Wine Bottles for the 21st Century: Beautiful, Flat and Sustainable

Santiago Navarro, CEO & Co-Founder, Garçon Wines

As ecommerce grows and distance selling and home delivery become the norm for wine retailing, the 19th century round, glass bottle is no longer fit for purpose. For an industry steeped in tradition, we’ve developed a simple, yet outstanding innovation that delivers the right customer experience by respecting the industry’s heritage. By flattening the wine bottle and producing it from 100% post-consumer recycled PET, we’ve created the world’s most eco-friendly wine bottle which thanks to its remarkable space and weight savings, slashes logistics costs whilst also slashing carbon emissions. Multi award-winning and hailed as a game-changing innovation by experts and influencers, it looks like the future world of wine bottles will be beautiful, flat and sustainable.

10:35 AM - 11:25 AM

iSolve Meetings & Networking Refreshments

11:25 AM - 12:00 PM - Solution Spotlights

Research & Development

Ready for Real Recycling?

Tony Waite, President, Apeal

As the CEP moves into the implementation phase the legislative landscape for packaging is changing. At the same time, public debate is pushing the packaging industry towards ever greater levels of circular performance. This presentation will explore what real recycling means and how it can be achieved.
  • What is true circularity?
  • What needs to change in our current approach to recycling?
  • What do the latest (2017) recycling rates of steel for packaging reveal?

Innovation & Technology

Microcities and the Future of Packaging

Luis Carlos Chacón, Global Consultant / Op-Ed Columnist, BusinessCase / Forbes LatinAmerica

  • Cities (and their urbanism development) have undergone a dramatic transformation over the last thirty years, where migrations and industrialization on an exponential scale, ended up generating an overpopulation issue
  • Megacities where millions of people subsist... of course generating consumptions with higher impact on a system that every day reaches its limits in terms of transport, safety, and health. Welcome to PlasticLand
  • However, on every forecast about the future on urban areas (beyond the fact that 75% of humans will live on a city), includes the consolidation of Microcities: spaces that concentrate different living spaces of an inhabitant, guaranteeing life quality
  • This presentation exposes the main characteristics that will have in the future this new model of city, and how it creates new challenges and business opportunities around the packaging industry

12:05 PM - 12:40 PM - Case Studies

Research & Development

Does Plastic have a Role in the New World of Sustainable Packaging?

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

  • Ocean pollution, and the potential health impacts that are diving consumers to question single-use plastic, with packaging a particular focus for concern
  • So what solution should retailers and brand owners be seeking? Plastic-free? Compostable? Recyclable?
  • This presentation will leverage Mintel GNPD to show product examples both globally and from across Europe, together with consumer research into the mind of the consumer

Innovation & Technology

Innovative Packaging: An Introduction to OpTri Bottle

Desi Lucheva, Senior Packaging Team Leader , Danone Nutricia Research

What is OpTri Bottle? And how does it focus on user experience to embrace the circular economy  

In this session, you will learn:
  • The story of packaging innovation where consumer insight, technology enablers and business opportunity coincide.
  • The importance of persistence in innovation

12:40 PM - 1:40 PM

Networking Lunch

1:40 PM - 2:15 PM - Case Studies

Branding & Marketing

Applying a Holistic Pack Design Framework to Navigate Packaging Transformation

Alex James Orchard, Global R&I Director, Packaging Innovation, EDP, Danone

Starting with an outline of the key transformational challenges for packaging, this session will introduce a new-to-industry Holistic Pack Design Framework and offer it as a powerful tool for navigating the complex choices required to drive the innovation & sustainability agenda.

Insights will be drawn from a recent case study viewed through an HPDF© lens. Time will be allowed for Q&A.

Research & Development

Can the Packaging Industry become solution to Ocean Plastic Pollution?

Dr Geoff Brighty, Technical Director , Plastic Oceans Uk

The awareness of ocean plastic pollution has risen sharply over the last 3 years, through film such as A Plastic Ocean, and other media and burgeoning science evidence. But also its our personal encounters with discarded plastic on our beaches, river banks and in our city streets that has brought this problem home to so many people globally. Plastic packaging has been synonymous with the issue, which has rightly focused on reduction of single use plastic.  How do we turn this around - so we get the benefits of packaging around goods, but stop the excesses and improve resource efficiency? The presentation will highlight not just the need, but the obligation on the packaging industry to come together to help solve this complex and nuanced problem within its sphere of influence - and quickly - so that our consumption of goods does not lead to an increasing burden on our fragile and precious oceans. Is this an invitation that can't be refused?

2:20 PM - 2:55 PM - Solution Spotlights

Branding & Marketing

Being imperfect. Better? “I’ll make more mistakes in a week then you will in a year and I’m OK with that because I have 100 more mistakes to make next week.” John Nunziato

John Nunziato, Founder and Chief Creative Officer, Little Big Brands

Introduction: Set the tone and pace for what I’m about to deliver about being imperfect.

 Self Evaluation: What is it that you’re expecting from your hyper organized thoughts?
  • Loosen up and allow yourself to react and capitalize in the moment
  • If you’re making a plan, plan on being flexible
  • Rigidity is keeping you 5 steps behind from the mover and makers
 Talking About The Whys:
  • Why can’t you ever seem to convert your ideas?
  • Why is the big idea still stewing in the back of your mind?
  • Today, last week, tomorrow - when are you going to make the biggest most beautiful success or mistake of your business career
  • And why just one imperfectly beautiful blunder
  • Why not make 10 this year and maybe 1 will be great
  • Take a look at my mistakes and the brilliance that was born out of them
  • Forget about yesterday
  • How to build the culture, thought process, and a flourishing brand business based on a model of fast fails and big successes
Questions: Let’s have a conversation (rather than questions.) We will start it off.

2:55 PM - 3:45 PM

iSolve Meetings & Networking Refreshments

3:45 PM - 4:20 PM - Case Studies

Research & Development

Reduce through Reuse: Sustainable Packaging as a Service

Michael Massa, Co-Founder, Ozarka

  • Full session abstract TBC

Branding & Marketing

Circular Packaging Design

Niels van Marle, Packaging Expert, Netherlands Institute for Sustainable Packaging

The impact of design details on sustainability

Sustainable packaging requires customization. When designing packaging, the choices you make have consequences for the circularity of packaging. Begin with the end in mind and think about usage and dispose behaviour of consumers. The Netherlands Institute for Sustainable Packaging will give you  tips and tricks to make your packaging more sustainable.

4:25 PM - 5:00 PM - Case Studies

Innovation & Technology

The Future of Packaging: Personalization

Francisco Miguel Nogueira, Global Packaging Innovation – Decoration Specialist, AB-InBev

  • Personalization is a key trend across multiple industries with a huge market potential, and enables several other trends… Have you taken enough notice of it?
  • There are several technology enablers ready to disrupt the field. Let’s talk about those
  • Customization is an ‘easy’ first step to drive of personalization. Discover key case studies and how you can do it too
  • This presentation will try to challenge (or at least expand) what you think about personalization

Research & Development

Packaging of Fresh Seafood

Morten Sivertsvik, Research Director, Nofima

  • How can packaging keep your fresh fish fresh longer (including state of the art on packaging of fresh seafood, what parameters influence seafood quality, what benefits can packaging give, and just as important, what can you not influence with packaging
  • In the above I will touch upon temperature, hygiene, pretreatment and combination technology in addition to packaging technologies such as modified atmosphere packaging, skin/vacuum packaging, active and/or intelligent packaging
  • Is bio-based or biodegradable packaging with or without anti-microbial properties the future for seafood packaging? Main results from three European projects, Forbioplast, n-Chitopack and Actibiosafe where this has been focused will be presented

5:05 PM - 5:50 PM - Panel Discussion

Research & Development

How can Companies Work Together to Find a Solution to the Ongoing Plastic Waste Problem?

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

Chris Daly, VP Supply Chain Strategy, Transformation and Sustainability, PepsiCo Europe and Sub Saharan Africa

Dr Geoff Brighty, Technical Director , Plastic Oceans Uk

Attila Turos, VP Strategic Alliances & GM Diagnostics, Loop

Each year, 400 million tonnes of plastic is produced and 40% of that is single-use plastic. More than 8 million tonnes of non-biodegradable plastic enter the world’s oceans. Packaging waste is an ongoing issue affecting governments, consumer’s perspectives and the media.

  • How do you react to public pressure on plastics?
  • How can you work with your government to find a solution?
  • What’s the best approach to bring awareness to employees and consumers?
  • How will the plastic waste issue look like in 5 years?

5:50 PM - 5:55 PM

5:55 PM - 6:55 PM

Evening Drinks Reception

6:30 PM - 8:00 PM

Canal Tour

Discover Amsterdam's intimate canal network that was recently recognised as a UNESCO World Heritage Site.

Relax and network with contacts you've made at the summit.  Over complementary drinks and canapes, you'll cruise by the city’s historical centre by boat.

Please note there are only 50 spaces available. Find out more.

8:05 AM - 8:50 AM

Registration & Refreshments

8:50 AM - 8:55 AM

Chair’s Opening Remarks

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

Introductory remarks by the Chair in the plenary room

8:55 AM - 9:30 AM - Keynote

Research & Development

Stories of Progressive Thinking: How Microsoft is Making Packaging More Meaningful

John Whitfield, Director, Packaging Engineering and Development, Microsoft Corporation

Kevin Marshall, Creative Director of Design, Global Packaging and Content, Microsoft Corporation

By challenging accepted practices and pushing the ethics of Inclusion and Sustainability, Microsoft’s Packaging and Content team is redefining what premium packaging can be.  Case studies: the Xbox Adaptive Controller packaging and the Commercial Channel redesign.

9:30 AM - 10:05 AM - Solution Spotlights

New Materials & Commodities

Steel Packaging and Sustainability – Challenges and Opportunities the Thinking from a Steel Maker

Alan Knight, Head of Sustainable Development , ArcelorMittal

Honest view of Steel packaging as seen through the lens of Sustainability and the SDGs

  • Value chain – from mine to customer
  • Embedded carbon
  • Circular Economy
  • Innovation Pipeline

10:10 AM - 10:45 AM - Case Studies

Research & Development

Packaging Mutations to become Sustainable & Digital

Nicolas Bouche, Packaging Director, Decathlon

  • How packaging skills & process are changing?
  • How to act everywhere in a global organization?
  • Opportunities to create value for users, customers & shareholders

Branding & Marketing


Elin Aronsen Beis, CEO, Foodloopz Sweden AB

A innovative project that involves sensory analyses, branding and packaging design to find a way to rescue batches of wine from becoming waste in the wine trade.

10:45 AM - 11:35 AM

iSolve Meetings & Networking Refreshments

11:35 AM - 12:10 PM - Case Studies

Branding & Marketing

Designing the needs

Görkem Gör, Head of Graphic Design & Product Communication, Arcelik Group

  • Personal and Company Introduction
  • What we are responsible of
  • Working with Product Designers
  • Working with Multiple Brands
  • Expectations and some market research processes
  • Package design process
  • Package design proposals
  • Some examples

Research & Development

100% Good: Good to the earth; Good to Society

Marius Grazulis, Business Development Director, BMV

Session will discuss about product development based on 2 principles:
  • Be good to the earth - reduce pollution
  • Be good to the Society - social responsible

12:15 PM - 12:50 PM - Case Studies

Research & Development

Anti-Plastic Paranoia – Strategy, Alternatives and Solutions

Beata Barańska-Czyżkowska, Design & Packaging Manager, Orkla Care

  • Orkla Care plastic strategy guideline – main points
  • Orkla Care sustainable products and innovative solutions
  • How to eliminate plastic from packaging? Raw alternatives
  • Examples of interesting non-plastic packaging design on market shelfs

New Materials & Commodities

Packaging in a Circular Bioeconomy

Graham Bonwick, Senior Lecturer, Newcastle University

Reuse, recycling and reduction of packaging will help reduce the quantity of materials that enter the environment. Although greater recycling of plastic packaging will be beneficial, especially in the light of concerns around micro and nanoplastics, there is growing consumer interest in the use of sustainable or green packaging alternatives. The presentation will review recent research into the use of biomaterials including agri-food wastes for packaging applications and the identify steps needed to embed packaging in a circular bioeconomy.

12:50 PM - 1:50 PM

Networking Lunch

1:50 PM - 2:25 PM - Keynote

Branding & Marketing

The Role of ‘Design thinking’ in Meeting the Future Packaging Needs of Brands

Jos Harrison, Global Head – Design Strategy, Reckitt Benckiser Plc

  • One of the greatest opportunities for brands in the next 10 years is the enrichment of peoples’ experience of using their products or services – as we demand more from the brands we invite into our lives, more value, more content, more transparency and more meaning – packaging will play a crucial role in constantly improving that experience
  • Most organisations are not set up to maximise this opportunity, as it requires a company-wide application of creative problem-solving that typically exists in creative agency partners but only in isolated groups within client organisations
  • I will outline a plan for multi-functional implementation of ‘Design thinking’ as a transformational tool in FMCG/CPG organisations to deliver product/packaging innovation

2:25 PM - 3:00 PM - Keynote

Innovation & Technology

How Creativity Leads to Innovation

Niels Prinsen, Senior Structural Packaging Designer, Philips

Judith Boonstra, Senior Structural Packaging Designer, Philips

The session will highlight how Philips:
  • Plans creativity
  • Boosts ‘outside’ the box thinking (by use of creative tools)
  • Integrates design thinking in Philips Packaging Design
  • Achieve creative results (case study beauty)

3:00 PM - 3:35 PM - Keynote

Research & Development

How the Ground-Breaking Loop Platform Looks to Move from Disposable to Durable / Reusable

Attila Turos, VP Strategic Alliances & GM Diagnostics, Loop

  • Full session abstract TBC

3:35 PM - 3:45 PM