At this year’s Global Packaged Summit, Tetra Pak launched the 2018 Tetra Pak Index, an annual report that investigates consumer trends and growth opportunities in the Food and Drink industry. Sonia Sharma explores the rise of e-Groceries and the role packaging plays.
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Where a few years ago everyone was still busy with the ecological footprint of a product, the focus is currently shifting from this carbon food print to 'waste' or waste.
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At Packaged, the 7th Global Summit in Amsterdam, Dr. Chris Simms, a Reader in Innovation Management and New Product Development at Portsmouth University, gave a talk on the opportunities presented by packaging integral products. Elisabeth Skoda took the opportunity to speak to him to find out more.
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Products must inspire consumers and it is essential to know the consumer well. "By offering a positive product experience, there is an affinity between the consumer and the product"
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"Customer experience and sustainability are topics that are receiving more and more attention," says Julien Barreau, Creative Buyer at Lush Fresh Handmade Cosmetics .
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"Developing packaging is a team effort. You need all disciplines and you have to look at all the different aspects of packaging to get a strong design."
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The public commotion about plastic waste and the high recycling requirements imposed by the EU require brand owners such as Coca-Cola and Danone to take swift action.
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At the Packaged summit in Amsterdam, Elisabeth Skoda spoke with Alexandre de Souza Carvalho, Director Marketing Services at Tetra Pak, about the growth in the online grocery market, and how packaging innovations can help consumers to have a better shopping experience.
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