The Case of Reusing

Luis Carlos Chacón leads the BusinessCase team, a Boutique-Global-Firm that works with multinational FMCG's identifying emerging and future business opportunities. Also, has been a columnist for Forbes Latin America for several years, and currently pursuing a postgraduate degree in Global Business at the University of Oxford (where previously graduated in Strategy and Innovation), his educational background also includes studies at Stanford, The University of Manchester, and Houston University. In business, he has worked for more than eighteen years for the global and regional operations of FMCG’s such as The Coca-Cola Company, Colgate-Palmolive, Diageo, Kellogg’s, Unilever, AB InBev among many others. Global traveller, eternal student, avant-garde thinker, business consultant, writer, and researcher, related to topics such as economics, storytelling, investment, retail, futures, semiotics, creativity, business competitive, globalization strategy, design thinking and behavioural sciences.