Evolve Beauty’s mission has always been to make products that are healthier, greener and kinder to us and the planet and that help to push the boundaries of what is possible to help the beauty industry sustainably evolve. We want to go beyond sustainability to become a regenerative business, which gives back more to the environment than we take out. From the ingredients we source, the packaging we use, the waste that we create and our own wonderful team, we understand that what we do has an impact: both positive and negative.
We take the packaging of our products very seriously, 63% of our packaging contains some recycled content, up from 60% in 2020 and last year following our dump the pump campaign we saved over 2000 plastic pumps from landfill plus 100% of our glass packaging, plastic bottles and lids and paper cartons are recyclable
To stay true to our ethos and be completely transparent, we publish an annual Impact Report which details our impact across 5 major areas: Carbon, Waste, Biodiversity, Clean Chemistry and Kind to All. With this information and knowledge we can guide others to also make steps to becoming more sustainable.
For this talk I will be focusing on the packaging aspect of our journey, how we got to where we are and the decisions we made along the way.
Laura Rudoe, Founder & CEO, Good Ventures
