Labelling a New Category, Creative but Confusing!

Tuesday, May 24, 2022 12:40 - 13:10

  • Non-alcoholic spirits are accepted by all major players but it lacks a common definition and is thoroughly confusing for consumers.
  • Packaging one of the most powerful tools for brand but is labelling fair and does it guide or deceive?
  • The Gnista approach and belief in consumer above brand
  • Going forward, what to expect for years to come?

Erika Ollén, Co-Founder & Marketing Director, Gnista Spirits