Deconstructing the Stories Behind Packaging: The Example of Eco-Flat Wine Bottles

Tuesday, May 24, 2022 14:00 - 14:30

To many, packaging is an afterthought - it's just the container holding the thing they really want. So how do we get people excited about packaging and its potential to be the force for positive change that we in the industry know it can be? The answer is simple and already successfully used in CPG - making an emotional connection through storytelling. In this case study session, Packamama, the multi award-winning start-up that offers packaging protecting Mother Earth, unpacks how they have managed to get the world talking about their eco-flat format by creating a compelling story about the wine industry's need for a better bottle.

Eleanor Brooker, Senior Marketing Manager, Garçon Wines/Packamama