The Future of Circular Packaging Design

Consumers are becoming more concerned  about the environmental impact of the products they are buying, including packaging. Brand owners are looking for ways to reduce the use of fossil-based materials and make their packaging easy to recycle

Fresh wood fibre-based packaging is renewable, easy to recycle, comes with a low carbon footprint and is a safe choice for food packaging. Additionally, the circularity of packaging can be further increased by creating structures that enable the use of lighter-weight paperboard, or structures that minimise or even remove the use of glue, all without compromising the packaging performance. By using smart packaging designs, fibre-based materials and biodegradable barriers, brand owners can create more sustainable consumer experiences and support the circular economy.

Ilkka Harju, Packaging Services Director, Metsä Board