The Fundamentals of Digital Transformation in Packaging : How to Digitize Brand Content, Artwork, and Color Specifications within the Packaging Process

With a general background in Graphic arts, John has held different sales and marketing management positions, developing a high interest and experience in solutions and workflows for Brand Owners and Retailers. Solving complex business and process challenges, to deliver optimal efficiency, by using best practices processes with cutting edge technology.

His entire career Pieter has been working in international business development and account management roles in the printing, packaging and supply chain management industry with the main focus on international hardware and software suppliers, publishing houses, telecom providers and CPG’s. Currently he holds a strategic account management position Global Brand Team at X-Rite Pantone in which he is supporting Global Brands to develop, implement, manage and sustain their digital color workflow and print quality program for their entire packaging supply chain.