Luis Arévalo
Packaging Engineering / Sustainability & Innovation Director for the Latin-America business
Kellogg Company
Luis Arévalo has collaborated in the last 29 years with CPG companies in the fields of personal care, home care and food, global organizations like Kimberly Clark / Colgate-Palmolive and Kellogg, He is an Industrial Designer with a master’s degree in marketing and Innovation, he combines experiences in the areas of Packaging Engineering, Sustainability, Industrial & Graphic Design and printing, true believer that Design drives Innovation, Innovation powers brand; Brand builds loyalty and loyalty sustains profits.
From his unique perspective as a Designer, He is particularly interested in investigating how to develop and implement Innovation in complex organizations like CPG´s bringing more human centric approach thru Design, technology, and business strategy with focus in elevate the Packaging Consumer experience.
Luis is going to publish his book “Innovation against the bureaucratic Octopus" in November 2022 sharing his 29 year experience as a Designer & Innovator working with CPG companies.