Jo Chidley
Co-Founder
Beauty Kitchen
Jo Chidley is a circular economy expert, chemist, herbal botanist, and co-founder of Beauty Kitchen, the highest scoring B Corp in the UK beauty industry. Founded in 2014, Jo has set out to change the face of the beauty industry by creating the most effective, natural, and sustainable beauty products in the world.
Widely regarded as one of the pioneers of sustainable beauty, Jo is championing a Reuse Revolution through sustainable innovation by implementing Cradle to Cradle design into Beauty Kitchen’s circular approach. Among her achievements and award accolades, Jo has been instrumental in developing the world’s first closed-loop solution for beauty packaging and has powered the service behind the ground-breaking Return•Refill•Repeat programme & Refill Stations. Thanks to her leadership, Beauty Kitchen is recognised on the UK’s 50 Most Disruptive Companies list and has won numerous industry awards, including ‘Who’s Who in Natural Beauty’.