Non-Alcoholic Spirits, a New Category in Rapid Growth

Tuesday, September 7, 2021 16:10 - 16:40

Gnista, the Swedish maker of non-alcoholic spirits, is determined to challenge the concept of “spirit”. The category as such is new but rapidly growing and numerous brands, representing highly different liquids, try to carve out their space. This is the story about why the team behind Gnista decided to use a different approach and why packaging and the brand was the natural starting point.

Erika Ollén, Co-Founder & Marketing Director, Gnista Spirits