Consumer Expectations and Brand Reactions in Responsible Packaging

This presentation will use Mintel's consumer data and Global New Products Database to investigate:

• The impact of the COVID-19 pandemic; has this pushed environmentally friendly packaging down the consumer agenda? 
• Consumers' responsible packaging behaviour; is plastic pollution still the main focus for consumers' packaging concern?
• Innovative responsible packaging launches; how are brands and retailers reacting in their packaging choices?
• The future of responsible packaging: what will drive responsible packaging innovation in the next 5 years?

Benjamin Punchard, Global Packaging Insights Director, Mintel