Translating Changing Consumer Attitudes in to Opportunities

Marius finds his career background in Israel in the Home Audio industry. He witnessed first hand the market transformation to personal audio products and the way in which this shifted the industry and the brands that grew from it. After moving to the food and beverage industry, he has been inspired by the changes he has witnessed in consumer behaviour, which now leans towards healthier and more environmentally friendly choices. He saw this as an opportunity fir new companies to enter the global beverage market. At Birstona Mineral Water Company he works hard to achieve healthy and sustainable products, based on the highest quality water resources and advanced technology, with a view to becoming a global player in the industry.