Packaging materials and raw materials for them develop fast, however, there are more and more challenges to tackle:
- How to minimise food waste with packages
- How to lower the carbon footprint of packages
- How to develop recyclable packages etc.
It is important to listen to consumers, yet it is also important to educate them about new materials and the real environmental effects of these materials.
Kati Randell, Strategic Packaging Development Manager, Paulig Group