Consumer Perception for Sustainable SDA & CE Packaging

Monday, May 18, 2020 12:05 - 12:40

  • Is it possible to increase sustainability perception with graphic design?
  • Investigating the perception of sustainability in Grundig SDA packaging designs with consumer tests
  • One step further from recycling, let's examine reuse with packaging of Heinzelmann Radio.

Onur Onrat, Head of Product Communication & Graphic Design, Arçelik

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