How Creativity Leads to Innovation

Tuesday, June 25, 2019 14:25 - 15:00

The session will highlight how Philips:

  • Plans creativity
  • Boosts ‘outside’ the box thinking (by use of creative tools)
  • Integrates design thinking in Philips Packaging Design
  • Achieve creative results (case study beauty)

Niels Prinsen, Senior Structural Packaging Designer, Philips

Judith Boonstra, Senior Structural Packaging Designer, Philips