How Creativity Leads to Innovation

15:55 - 16:30

The session will highlight how Philips:

  • Plans creativity
  • Boosts ‘outside’ the box thinking (by use of creative tools)
  • Integrates design thinking in Philips Packaging Design
  • Achieve creative results (case study beauty)

Niels Prinsen, Senior Structural Packaging Designer, Philips

Judith Boonstra, Senior Structural Packaging Designer, Philips

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