Creating Packaging of the Future through Sustainable Design and Materials

Design and luxury always go hand in hand. While creating a stunning packaging concept for an artisanal premium honey product it was crucial to create a design that reflects both the nature and purity of the product.  Renewable fresh fibre paperboard coming from sustainably managed northern forests creates an unforgettable consumer experience with its naturally haptic surface inviting consumers to touch and feel the luxurious product. Natural and pure paperboard meets the brand values of this premium organic honey product and strengthens the consumer messaging with a story visible on the packaging.

Ilkka Harju, Packaging Design Director, Metsä Board