John founded Little Big in 2001 with the desire to create a different kind of branding firm; dedicated to always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance. Under his leadership, LBB has become a force within the industry. John’s 25+ career has included time spent at some of the most respected branding consultancies in the world, and he’s been instrumental in successful brand initiatives for clients like Burger King, Coca-Cola, KIND, Gillette, Johnson & Johnson, Novartis, Unilever, Campbell’s, and Sun Products Corporation. In 2011, he was named to GDUSA’s prestigious “People to Watch” list. John is a frequent speaker at industry conferences like The Dieline, Packaging that Sells and Package Design Matters, and enjoys mentoring and guest lecturing at colleges like F.I.T. His work has won every major design award and is regularly featured in industry magazines, annuals, and books.