The Consumer Drive for Creative Packaging Innovation

12:20 - 12:55

What consumer needs are driving packaging developments? What packaging features do consumers reports valuing? Here we look at trends such as growing environmental awareness, consumer need for convenience and changing shopper habits. The presentation will use consumer data to identify opportunities, and global packaging examples to highlight how brands are reacting.

 

  • Packaging trend analysis
  • Global consumer research
  • Pack innovation examples
  • Functionality, value, environment

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel