Redesigning an Icon Brand – Challenge Old Truths to Drive Sales Impact while Reducing Environmental Footprint

09:25 - 10:00

  • Design strategy linking strong consumer trends with environmental initiative
  • Adapting to paradigm shift in retail category
  • Killing your design darlings

Camilla Fjällberg, Head of Brand and Portfolio , Fazer Bakery Sweden


Download the 2019 Brochure!