To develop packaging for our Operating Companies, we are faced with multiple constraints over and above most CPG companies. This session would discuss the challenges we face developing innovative packaging within these multiple constraints.
Yvonne DeVerry is the Director of Packaging Design & Innovation for Altria Client Services, where she leads packaging development for the Altria Group’s operating companies. Her team is responsible for material and graphic solutions for primary and tertiary packaging for iconic brands including Marlboro, Parliament, Copenhagen, Skoal, and Black& Mild for the US market.
Yvonne has over 25 years’ experience in printing management, design management, and people development, having held various positions in packaging and prepress companies prior to joining the Altria Group of Companies in 2002. She holds a BS degree in printing management from Rochester Institute of Technology and an MBA from Strayer University.