Implementing an Holistic Approach to FMCG Packaging Design

09:25 - 10:00

Starting with a brief projection of the key challenges facing FMCG packaging innovation, the session will introduce an Holistic Pack Design model and explore the role of simple design methods and agile tools to create a winning response to ‘The Triple Challenge’ of desirable packaging.  Time will be allowed for Q&A.

Alex James Orchard, Global R&D Director - Dairy Packaging, Danone