Packaging with the End in Mind: How to Anticipate and Comply with Societal Views, Regulatory Developments and Consumer Preferences?

08:40 - 09:15

In this insightful case study, hear the best strategies to keep in-line with tightening regulations in the packaging world, while at the same time addressing consumer preferences. Gain an understanding of how to work alongside regulatory authorities and overcome tough regulatory and perception hurdles.

  • EU Regulation
  • Societal scrutiny on packaging and packaging waste
  • Consumer views of packaging and recycling
  • Packaging design and waste management with both ends in mind
  • Case study and practical examples

Hans van Bochove, VP Public Affairs Europe, Coca-Cola European Partners