Appealing to Customers Senses: Delivering Meaning and Sensory Experiences for Customers Today and Tomorrow

13:45 - 14:20

  • Some basics of survival
  • Finding the perfect fit for further differentiation: Case study of Hennig-Olsen new visual identity
  • How to differentiate from the core: Empowerment from within
  • How sharing will ease your access to your brand ambassadors
  • “Forget the product”: make sense, stay true and create long lasting sensory experiences

Merete Willumsen Haugå, Marketing Manager, Hennig-Olsen Is AS