Programme 2018

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  • Packaging Development

  • New Technologies & Materials

  • Packaging Innovation & Design

7:30 AM - 8:30 AM

Registration & Refreshments

8:30 AM - 8:40 AM

Chair’s Opening Remarks

Michaël Nieuwesteeg, Managing Director, NVC Netherlands Packaging Centre

Introductory remarks by the Chair in the plenary room

8:40 AM - 9:15 AM - Keynote

Packaging Development

Packaging with the End in Mind: How to Anticipate and Comply with Societal Views, Regulatory Developments and Consumer Preferences?

Hans van Bochove, VP Public Affairs Europe, Coca-Cola European Partners

In this insightful case study, hear the best strategies to keep in-line with tightening regulations in the packaging world, while at the same time addressing consumer preferences. Gain an understanding of how to work alongside regulatory authorities and overcome tough regulatory and perception hurdles.

  • EU Regulation
  • Societal scrutiny on packaging and packaging waste
  • Consumer views of packaging and recycling
  • Packaging design and waste management with both ends in mind
  • Case study and practical examples

9:15 AM - 9:50 AM - Solution Spotlights

New Technologies & Materials

How a “Traditional” Material can be a Source of both Innovation and Sustainability

Stéphane Tondo, President, APEAL

Understanding steel for packaging as the model material for a circular economy and a contributor to brand success.

  • Innovations with a material that is circular by nature
  • What is more sustainable than “permanent”

9:50 AM - 9:55 AM

Please Move to Your Next Session

9:55 AM - 10:30 AM - Case Studies

Packaging Development

Packaging Sustainability: Getting Even More from Less

Prabhat Mishra, Global Packaging Sustainability & Innovation Lead, Mondelez International

  • Discussing the cause, effects & control in perspective 

    • The science & the art of preventing diminishing returns
    • Success stories from around the Mondelez world
    • Overcoming hurdles to achieving sustainability
    • The way forward

New Technologies & Materials

Packaging of Fresh Seafood

Morten Sivertsvik, Research Director, Nofima

  • How can packaging keep your fresh fish fresh longer including state of the art on packaging of fresh seafood, what parameters influence seafood quality, what benefits can packaging give, and just as important, what can you not influence with packaging
  • In the above I will touch upon temperature, hygiene, pre-treatment and combination technology in addition to packaging technologies such as modified atmosphere packaging, skin/vacuum packaging, active and/or intelligent packaging – including cases from industry trials
  • Is bio-based or biodegradable packaging with or without anti-microbial properties the future for seafood packaging? Main results from three European projects, Forbioplast, n-Chitopack and Actibiosafe where this has been focused will be presented


10:30 AM - 11:30 AM

iSolve & Networking Refreshments

11:30 AM - 12:05 PM - Solution Spotlights

New Technologies & Materials

Reconsidering Material, Design and Process for Sustainable Packaging- Better with Less

Cyril Drouet, Design & Innovation Director, Metsä Board

  • Fresh fibre lightweight boards as choice for more competitive and sustainable packaging
  • Reduction of carbon footprint through bioenergy
  • Breaking new ground in paperboard cup design with Lidloc – a coffee cup with integrated lid solution
  • Skincare 2.0 and T2 – Concrete examples of how packaging design can improve both attractiveness and sustainability of the packaging

Packaging Innovation & Design

Let’s Dream Big – Clearly and Quickly Connect with Consumers Through Packaging

John Kuijt, Senior Account Executive Brand Owners, Esko

Abigail Bruce, Marketing Director EMEA, Pantone


  • Ensuring accurate and timely response to market demands with frequently changing packaging is a challenge for CPG brands
  • Exploring how to facilitate collaboration between manufacturers, designers and brand managers?
  • Discovering how to visualize the packaging concept as early as possible without spending a ton of money on expensive mock-ups?
  • Outlining how CPG organizations can digitize, automate and connect to drive better communication with consumers – both on and offline
  • Understanding the psychology of color thinking for better design, the science and emotion of color, and how color influences product purchasing decisions
  • How to get the right color and how to get the color right on consumer packaging, looking at brand color in production, and how to “level up” the color maturity model

12:05 PM - 12:10 PM

Please Move to Your Next Session

12:10 PM - 12:45 PM - Keynote

Packaging Innovation & Design

What’s Next? A prospective Approach to Consumer & Product Centric Packaging Designs

Rajesh Mishra, Head - Packaging Development, Abbott

  • Overview of Abbott – a diversified healthcare company
  • What is the right way? – first Innovation or Opportunity
  • Customer & Product Centric Innovation
  • Converting Ideas to Opportunities Case Study-I
  • Converting Ideas to Opportunities Case Study-II
  • Learnings

12:45 PM - 1:45 PM

Networking Lunch

1:45 PM - 2:20 PM - Case Studies

Packaging Innovation & Design

Appealing to Customers Senses: Delivering Meaning and Sensory Experiences for Customers Today and Tomorrow

Merete Willumsen Haugå, Marketing Manager, Hennig-Olsen Is AS

  • Some basics of survival
  • Finding the perfect fit for further differentiation: Case study of Hennig-Olsen new visual identity
  • How to differentiate from the core: Empowerment from within
  • How sharing will ease your access to your brand ambassadors
  • “Forget the product”: make sense, stay true and create long lasting sensory experiences

New Technologies & Materials

Agricultural by-products for Shelf Life Extension

Graham Bonwick, Senior Lecturer, Newcastle University

  • Sustainability and food security are global priorities and innovations in packaging technology can make a significant contribution the achievement of these goals
  • Processing of agricultural by-products can provide new materials which may have applications in areas as food ingredients or in packaging
  • Initial work has demonstrated that a range of novel materials including nanofibers can be produced from agricultural by-products
  • The properties of these new materials such as anti-microbial activity and anti-oxidant capacity will be evaluated and their potential application for shelf life extension
  • Comparisons with other natural nanomaterials derived from agricultural waste will be made
  • Future research strategies and applications to the packaging of food or other materials will be discussed

2:20 PM - 2:25 PM

Please Move to Your Next Session

2:25 PM - 3:00 PM - Solution Spotlights

New Technologies & Materials

The rise of e-Groceries and the unique opportunities for the Food and Beverage Industry

Alexandre de Souza Carvalho, Global Director, Marketing Services, Tetra Pak

  • At this year’s Global Packaged Summit Tetra Pak will be launching the 2018 Tetra Pak Index, an annual report that investigates consumer trends and growth opportunities in Food and Drink
  • This year the report will explore the rise of e-Groceries and the impacts on the food and beverage industry

3:00 PM - 4:00 PM

iSolve & Networking Refreshments

4:00 PM - 4:35 PM - Keynote

Packaging Development

Sustainable Packaging Solutions: How to Satisfy Environmental Consciousness and Packaging Production Processes

Nicolas Bouche, Packaging Director, Decathlon

  • How to achieve environmental consciousness in packaging development and production
  • Processes without compromising the bottom line
  • How to achieve efficiency on the whole supply-chain, from production to customers

4:35 PM - 5:10 PM - Keynote

Packaging Innovation & Design

How to Develop a Strong Pack

Niels Prinsen, Sr. Structural Packaging Designer, Royal Philips

  • Strong pack could be approach from different angles but which are most important and how do you get there?
  • Insides on which choices need to be taken and how we make these choices
  • What does it take to make a strong packaging at Philips?

5:10 PM - 5:55 PM - Panel Discussion

New Technologies & Materials

E-Commerce - Where Two World’s Collide: The Digital Revolution Taking on Retail Packaging

Michaël Nieuwesteeg, Managing Director, NVC Netherlands Packaging Centre

Alexandre de Souza Carvalho, Global Director, Marketing Services, Tetra Pak

Luis Arévalo, Design & Packaging Director Latin-America Business, Colgate-Palmolive

Nicolas Bouche, Packaging Director, Decathlon




As retail sales increase, sending via the internet is bringing new constraints. In this fresh and energising plenary, hear industry leaders debate the very latest in e-commerce and the challenges this proposes; everything which makes packaging more recyclable, reusable and sustainable, new technological platforms to innovate and plan effectively for next generation packaging.

In this high-level discussion, join us on a journey to discover the journey towards a faster, efficient and cost-effective industry. Experience the very latest in e-commerce developments to help you and your organisation innovate and plan for next generation packaging.


  • Production costs of packaging is huge which is taking away the focus on innovation
  • Production Costs VS. Innovation
  • Packaging Design for e-commerce, Cost-Reduction, Design, Creativity and Branding
  • Regulations/ Standardisation

5:55 PM - 6:00 PM

6:00 PM - 7:00 PM

Evening Drinks Reception

8:00 AM - 8:40 AM

Registration & Refreshments

8:40 AM - 8:45 AM

Chair’s Opening Remarks

Michaël Nieuwesteeg, Managing Director, NVC Netherlands Packaging Centre

Introductory remarks by the Chair in the plenary room

8:45 AM - 9:20 AM - Keynote

New Technologies & Materials

E- Commerce - The New Packaging Challenge

Luis Arévalo, Design & Packaging Director Latin-America Business, Colgate-Palmolive

E-Commerce is changing the way we design our packaging to deliver a great experience to our consumers, understanding how eCommerce can really change the way We innovate for Our consumers is vital for our companies.

9:20 AM - 9:25 AM

Please Move to your Next Session

9:25 AM - 10:00 AM - Case Studies

Packaging Innovation & Design

Implementing an Holistic Approach to FMCG Packaging Design

Alex James Orchard, Global R&D Director - Dairy Packaging, Danone

Starting with a brief projection of the key challenges facing FMCG packaging innovation, the session will introduce an Holistic Pack Design model and explore the role of simple design methods and agile tools to create a winning response to ‘The Triple Challenge’ of desirable packaging.  Time will be allowed for Q&A.

Packaging Innovation & Design

Redesigning an Icon Brand – Challenge Old Truths to Drive Sales Impact while Reducing Environmental Footprint

Camilla Fjällberg, Head of Brand and Portfolio , Fazer Bakery Sweden

  • Design strategy linking strong consumer trends with environmental initiative
  • Adapting to paradigm shift in retail category
  • Killing your design darlings

10:00 AM - 10:05 AM

Please Move to your Next Session

10:05 AM - 10:40 AM - Solution Spotlights

New Technologies & Materials

The Power in Choice of Packaging Materials

Quentin Westrelin, Sales France - Brand Owners chez Iggesund Paperboard, Iggesund Paperboard

Staffan Sjörberg, Public Relations Manager, Iggesund Paperboard

  • How can you avoid increasing the climate impact of your packaging by more than 5000 per cent? Or how do you reduce your impact by more than 95 per cent?
  • Comparing carbon values for different materials is one thing, but looking at their impact in different applications trying to solve the same packaging is definitely something else
  • A new study made by the Swedish Environmental Institute compares different types of packaging with LCA methodology – and some of the results are astonishing

10:40 AM - 11:40 AM

iSolve & Networking Refreshments

11:40 AM - 12:15 PM - Case Studies

Packaging Development

Sustainable Packaging: Challenges and Opportunities

Julien Barreau, Creative Buyer, Lush Cosmetics

  • Beyond green washing and enhancing packaging life-cycle
  • Evaluating blockers: Cost, performance and availability
  • Emerging alternatives

Packaging Innovation & Design

How FMCG Firms can Increase and Successfully Manage the Opportunities Presented by Packaging Innovations to Create New Product Opportunities

Dr Christopher Simms, Reader in Innovation Management and New Product Development , University of Portsmouth

Within the FMCG industry it is widely recognised that packaging forms an integral part of the product offering that is inseparable from the core product in the eyes of the consumer. Innovations in packaging, such as microwavable materials and draught in-can systems, provide evidence that new developments enable packaging to improve the quality of products and create new opportunities in the market place. Yet, many FMCG firms fail to innovate in packaging, and do not have a comprehensive understanding of the factors they must put into place to improve their management of packaging innovation and create new product opportunities. 

This session will provide insights into the unique research undertaken at the University of Portsmouth, and the new insights into the capabilities and activities required to increase packaging innovation.

12:15 PM - 12:20 PM

Please Move to your Next Session

12:20 PM - 12:55 PM - Case Studies

Packaging Development

Packaging Initiatives within Fresh Dairy for Sustainable Solutions while also Creating Product Differentiation

Torkel Bergengren, Packaging Manager, Arla Foods AB

  • Environmental goals
  • Packaging adaptions
  • Case study 1 & 2

Packaging Innovation & Design

The Consumer Drive for Creative Packaging Innovation

Dr Benjamin Punchard, Global Packaging Insights Director, Mintel

What consumer needs are driving packaging developments? What packaging features do consumers reports valuing? Here we look at trends such as growing environmental awareness, consumer need for convenience and changing shopper habits. The presentation will use consumer data to identify opportunities, and global packaging examples to highlight how brands are reacting.


  • Packaging trend analysis
  • Global consumer research
  • Pack innovation examples
  • Functionality, value, environment

12:55 PM - 1:55 PM

Networking Lunch

1:55 PM - 2:30 PM - Case Studies

New Technologies & Materials

Paulig Journey Towards 100 % Renewable Laminates 2025

Kati Marjut Randell, Strategic Packaging Development Manager, Gustav Paulig

Sustainability in packaging is a multidimensional theme and there are various ways to measure and interpret it. Consumer point of view about sustainable packages is sometimes very different from research based point of view. Gustav Paulig has chosen to develop renewable flexible materials with lower carbon footprint. Comparison of various flexible alternatives and development roadmap to achieve 100 % renewable materials is presented.

Packaging Innovation & Design

The Role of Food Packaging in Strengthening Value Chains in Developing Economies

Robert van Otterdijk, Agro-Industry Officer, Food and Agriculture Organization

  • The packaging constraints of small and medium agro-enterprises in developing countries
  • Food packaging and food losses
  • Innovative packaging solutions
  • The potential of investment in food packaging in developing countries

2:30 PM - 2:35 PM

Please Move to Your Next Session

2:35 PM - 3:10 PM - Keynote

Packaging Innovation & Design

Packaging Innovation within Multiple Constraints

Yvonne DeVerry, Senior Director – Packaging Design & Innovation, Altria Client Services, LLC

To develop packaging for our Operating Companies, we are faced with multiple constraints over and above most CPG companies.  This session would discuss the challenges we face developing innovative packaging within these multiple constraints. 

3:10 PM - 3:45 PM - Keynote

New Technologies & Materials

Circularity Performance of Different Plastics: The Case of PET and PS

Philippe Diercxsens, Packaging & Environment Manager, Danone Waters

  • Improving the impact of PET bottles on the environment:
  • Making Polystyrene more circular... or replace it?
  • Collection of packaging material in organized and non-organized countries
  • Collaboration with external partners in the packaging industry?

3:45 PM - 3:50 PM