Nestlé ice cream brand joins Loop reusable packaging initiative

Monday, January 28, 2019

Nestlé brand Häagen-Dazs has become the official ice cream partner for the pilot Loop project in New York launching sometime over the next few months.

Loop is a first of its kind subscription home delivery service for foods and household goods with reusable packaging. It was created by recycling organisation TerraCycle with Nestlé a founding investor and partner.

Loop deliveries are made to the consumer’s front door step in customised, durable packaging that is then collected, cleaned, refilled and re-used.

“Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction,” said Laurent Freixe, Nestlé CEO for Zone Americas.

“Nestlé is proud to be a founding investor and partner of Loop. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.”

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