Nestlé ice cream brand joins Loop reusable packaging initiative
Source: Food & Drink International
Monday, January 28, 2019
Nestlé brand Häagen-Dazs has become the official ice cream partner for the pilot Loop project in New York launching sometime over the next few months.
Loop deliveries are made to the consumer’s front door step in customised, durable packaging that is then collected, cleaned, refilled and re-used.
“Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction,” said Laurent Freixe, Nestlé CEO for Zone Americas.
“Nestlé is proud to be a founding investor and partner of Loop. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.”